What Impression Does a Stock Video Give?
Stock videos are an excellent resource for content creators who need quick and easy access to footage for their projects. However, using stock footage without modification or customization can create a generic and impersonal end product. To truly make your content stand out, it's crucial to re-film stock videos as your own. By doing so, you can add your unique perspective and style to the footage, making it more engaging and memorable for your audience.
Stock Videos Aren't Unique to Your Market
Re-filming stock videos also allows you to tailor the footage to your specific market and clientele. While stock footage can provide a good foundation, it may not always be a perfect fit for your clients. You can adjust the framing, lighting, vocabulary, and overall tone by re-filming the footage to suit your content better. This customization can help your video feel more authentic and relevant to your audience.
Stock Videos Don't Create Brand Recognition
Stock videos that lack your footage can't help establish brand recognition. Consistent branding across all visual content is essential for brand recognition and trust. Adding your own footage can create a more cohesive and recognizable visual brand identity that customers can easily associate with your team and market.
The bottom line...
You are doing your business and clients a disservice by using stock videos. You fail to create a personalized feel for your clients, target your market and clientele, and establish brand recognition. While these may seem small, re-filming your videos will impact those who view them!