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Matt Owens 2 min read

Why Accurate Lead Statuses are Crucial for GGMS users

Why Accurate Lead Statuses are Crucial for GGMS users

Discover the importance of matching lead statuses between Sierra Interactive and GGMS for seamless integration and effective lead management. Boost your efficiency, prioritize leads, and increase your chances of closing more deals with this essential strategy.

Understanding GGMS lead status definitions 

With its ability to manage and nurture leads, GGMS is a powerful tool for real estate teams. It's crucial to understand the lead status definitions within GGMS, as they are specifically designed to help track and manage leads effectively. It's important to note that GGMS lead status definitions differ from the stock Sierra Interactive definitions, so it's essential to familiarize yourself with them before starting. This will help you avoid miscommunication with your leads and ensure that you use GGMS to its full potential.

The three main categories of lead status definitions in GGMS are Engagement, Sensitive, and Disqualified. Each category has its own set of subcategories, which are used to categorize leads based on their behavior and level of engagement.

Engagement Category

In the Engagement category, automation monitors lead behavior, assigns tasks, and automatically engages and nurtures the contact using emails and text messaging. This category includes three subcategories: New, Qualify, and Active. New leads have been registered in the last 45 days, while cold and unresponsive leads are categorized as Qualify. Warm leads, or those that have shown positive communication via text, email, or phone call, are classified as Active.

Sensitive Category

The Sensitive category is designed for leads that require more careful handling. In this category, automation monitors lead behavior and assigns tasks, but the contact is not automatically engaged. This category includes four subcategories: Prime, Pending, Closed, and Archived. Hot leads that are within 90 days from purchasing or listing their home, those that have scheduled an appointment or met in person, or those that have been pre-approved or sent to a lender are categorized as Prime. Pending offers, agreements, or listed homes are categorized as Pending. Past clients are categorized as Closed, while the Sphere of Influence is categorized as Archived.

Disqualified Category

Finally, the Disqualified category is designed for leads that have been disqualified or are no longer relevant. This category includes four subcategories: Watch, Junk, Do Not Contact, and Blocked. Outbound referrals, linked leads, or leads working with another agent are categorized as Watch. Those already purchased or sold with another agent are classified as Junk. Disqualified leads are categorized as Do Not Contact, automatically opting the lead out of receiving marketing emails & texts. Leads that have been blocked are categorized as Blocked, which blocks their ability to visit the site.

The bottom line...

In summary, GGMS lead status definitions are crucial for teams to effectively manage and nurture their leads. By categorizing leads based on their behavior and level of engagement, teams can ensure that they are engaging with the right leads at the right time and avoid sending irrelevant emails and text messaging. 



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Matt Owens

Team Leader, Account Management & Support