Are you looking to drive FREE traffic back to your website? If so, set up Property Alerts and Market Updates in your database!
Almost every IDX-enabled website or all-in-one IDX/CRM solution allows users to assign a property alert and market report.
How do I find leads not receiving a property alert or market update?
Most all-in-one IDX/CRM solutions give you the ability to isolate leads that are not receiving a property alert or market update using their built-in lead filter capabilities.
Make sure that your general property alert is broad!
This is a crucial step. Why? Because property alerts are typically only delivered when new listings match the search results.
If the lead is not on a property alert and hasn't recently told you their desired price range and area, then it's best to set them up on a board property alert. This will ensure that they receive a steady flow of property alerts and increase the chances of the lead returning to your website.
Are you a Sierra Interactive user?
If so, Sierra Interactive lets you quickly find leads not currently on a property alert or market update.
If you are a GGMS client, we give you two smart filters, Zero E-Alert and Zero Market Update, which automatically identify which leads need a property alert or market update applied.
The other bonus is that property alerts and market updates are delivered using Sierra Interactive's email server, which technically doesn't have a client send limit.
Keep in mind that Sierra Interactive will automatically reduce sends if the email isn't periodically opened and eventually quit sending the alerts, even if you delete the stale alert and set them up on a new one.