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Michael J. Gallagher 2 min read

The Benefits of Running Google Local Services Ads for Real Estate Agents

Google Local Services ads are a form of pay-per-lead advertising that allows businesses to showcase their services to potential customers in their area. As a real estate agent, running Local Services ads can provide several benefits that help you stand out from the competition and drive more business for your company.

Google Local Service Ads increase visibility

One of the main benefits of Local Services ads is increased visibility. Local Services ads appear at the top of the search results when people search for real estate-related services in their area. This can be a powerful way to attract the attention of potential customers and increase the chances that they will contact you.

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Google Local Service Ads increase the quality of the leads you receive

Another benefit of Local Services ads is the quality of the leads you receive. Because Local Services ads are only shown to users searching for services in their area, the leads you receive are more likely to be interested in your services. Additionally, Google requires businesses to undergo a verification process before running Local Services ads, which helps ensure that only reputable companies are shown in the ad results. This can help to build trust and credibility with potential customers and ultimately increase the likelihood that they will choose to work with you.

Google Local Service Ads are easy to track

One of the key advantages of Local Services ads is that they are easy to track. The Local Services ad dashboard lets you see the number of leads you receive and the cost per lead. This can be a valuable tool for evaluating the effectiveness of your advertising spend and adjusting your ad strategy accordingly. By tracking your performance, you can identify targeting options that work best for your business and optimize your ad campaign to maximize the return on investment.

Google Local Service Ads have competitive pricing

Another advantage of Local Services ads is the competitive pricing. Because Local Services ads operate on a pay-per-lead model, you only pay for the leads you receive. This can be more cost-effective than traditional pay-per-click advertising, where you pay every time someone clicks on your ad regardless of whether they become customers. By choosing Local Services ads, you can control your advertising budget more effectively and avoid overspending on ineffective ad campaigns.

In conclusion

In conclusion, running Local Services ads can be a valuable tool for real estate agents looking to increase their visibility and generate quality leads in their local area. By showcasing your services to potential customers actively searching for real estate-related services, you can build trust and credibility and ultimately drive more business for your company. With competitive pricing and easy-to-track performance metrics, Local Services ads can help you to grow your business and reach your target audience more effectively.


Michael J. Gallagher

CEO, Founder of GGMS