--- title: Sierra Interactive’s Custom E-Alert Subject Line Feature description: Historically, every property alert sent out of Sierra Interactive's email system contains the same subject line. 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That is, until now! ![](https://blog.ggms.com/hubfs/Blog%20Post%20-%20Canva%20Template%20(23).png) #### Published on Feb 02, 2023 #### [Written by Mike Gallagher](https://blog.ggms.com/author/michael-gallagher) ### **Sierra Interactive’s Custom E-Alert Subject Line Feature** Sierra Interactive launched a custom E-Alert subject line feature for you to change the alert subject line to a custom subject line. ### Why is this important? Historically, every property alert sent out of Sierra Interactive's email system contains the same subject line. For example, if you set up multiple searches for a lead because you have more than 1 MLS feed or if you would like to send them a main search plus a secondary search, the email subject line is the same, and the lead can not quickly know which is which; that is, until now! ## Speak more directly to your leads! The custom e-alert allows you to speak more directly about what's included in the search. For instance, here are a few subject lines that you could use. - Alex, have you seen these properties yet? - Susan, these properties match your search and just hit the market! - Frank, here's your monthly list of price-reduced properties! Keep in mind, ultimately, the "Search Name" is still presented to the lead at the top of the email body once the lead opens up the email. ### Where is it located? You’ll find Sierra Interactive's new custom "E-Alert Subject Line" feature on the screen used to create an "E-Alert" or "Market Update" at the lead profile level underneath the "Searches" tab. ## Custom "E-Alert Subject Line" Feature Screenshot ![Custom "E-Alert Subject Line" Feature Screenshot](https://lh3.googleusercontent.com/HIQzutOFlLkRtDtOIBaWDn8-MaShDHYIg3pyrNDM17IcKxaxtJaeYzfFKA0z-07hT2ogooxzDKy72mcZxPAx9l39v8hcTB2TOCVCISmBWiMNyBtYgHniSDVRYVKDsch4x2_v2EGkqgxd3ThyE-7xdz_9qg1QiGhOtZJnaGjVzbDr6rDpmmp60CbJT69u8Q) [![Ready to get started-1](https://blog.ggms.com/hs-fs/hubfs/Ready%20to%20get%20started-1.png?width=2440&height=654&name=Ready%20to%20get%20started-1.png)](https://www.ggms.com/schedule-call)   [![Mike Gallagher](https://blog.ggms.com/hubfs/Headshot%20(7).png)](https://blog.ggms.com/author/michael-gallagher) ### [Mike Gallagher](https://blog.ggms.com/author/michael-gallagher) CEO & Founder, GGMS [![Facebook Author](https://f.hubspotusercontent10.net/hubfs/8768169/Elements/Theme/icons/social/facebook.svg)](https://www.facebook.com/MGallagher86/) [![Twitter Author](https://f.hubspotusercontent10.net/hubfs/8768169/Elements/Theme/icons/social/twitter.svg)](https://www.x.com/@MichaelJGa37141/) [![Linkedin Author](https://f.hubspotusercontent10.net/hubfs/8768169/Elements/Theme/icons/social/linkedin.svg)](https://www.linkedin.com/in/livetampafied/) [![Website Author](https://f.hubspotusercontent10.net/hubfs/8768169/Elements/Theme/icons/social/web.svg)](https://www.ggms.com/) ![Elements Image](https://f.hubspotusercontent10.net/hubfs/8768169/Elements/Theme/email_subscribe_2.svg) ## Subscribe to our newsletter Lorem ipsum dolor sit amet, consectetur adipiscing elit. 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