Property Promoter by GGMS helps you maximize the digital exposure of any listing using a short form that takes only a few minutes to complete.
What is Property Promoter?
Property Promoter powered by GGMS is a simple form that allows you to promote a listing to multiple audiences on Facebook & Instagram. The form runs you through a series of questions, asking for things like budget, ad duration, audience targeting, and the destination URL of the property from your Sierra Interactive account.
One cool part of Property Promoter is the ability to auto-create ad copies using the ad copy generator option when filling out the form. Our system automatically builds the ad copy based on your responses to the property's details, such as bed/bath count, location, and price.
What are the ad results?
Since launching Property Promoter, we have helped promote 250+ listings from real estate agents across the U.S. and Canada. The screenshot below shows the campaign results for one client's ad account. The results have been amazing!
Let’s break down the numbers.
For roughly $1,500 in ad spend, this client was able to run 110 property promotions. This resulted in 43,858 unique people seeing the ads (Reach) almost 186,000 times (Impressions).
Not only was the client able to reach a ton of people, but they had 11,162 post engagements and 1,237 post reactions! The campaigns pushed 17,540 people (Clicks) back to the client's website for only .09 cents per link click.
This is an extremely cost-effective way to grab attention, stay omnipresent, and show current/future sellers that you know how to market their property!
Stop for a second and ask yourself, ‘Am I getting this type of engagement on social media?’ If the answer is no, then Property Promoter by GGMS is something you need to start leveraging!
There's more...
When users click the ad, they are enrolled automatically in the “Digital Action Plan” video retargeting ad campaign we run for our clients.
How do I start using Property Promoter?
First, you’ll need an active Essentials or higher subscription with GGMS since we run your page ads using your Facebook Business Manager account.
Contact sales@ggms.com if you need to check your subscription type or sign up for service.
Once you have an active subscription, log into the Membership Area of the GGMS website. On the page, you’ll see the option to “Launch Property Promoter.” A form will open and guide you through the process.
Final Thoughts
If you haven’t used Property Promoter for Facebook & Instagram powered by GGMS, give it a try.
The ad results for this campaign type are solid. Plus, you can leverage this tool and the results with your sellers to show them that you have digital marketing strategies to maximize the exposure of their homes.
