--- title: How Facebook Video Ads Outperform Organic Reach on Facebook description: Learn how video ads reach a larger audience, increase engagement, and drive conversions compared to organic reach on Facebook. image: https://blog.ggms.com/hubfs/How%20Facebook%20Video%20Ads%20Outperform%20Organic%20Reach%20on%20Facebook.png --- [Skip to content](https://blog.ggms.com/how-facebook-video-ads-outperform-organic-reach-on-facebook#main-content) [![GGMS Logo](https://blog.ggms.com/hs-fs/hubfs/GGMS%20White%20Logo.png?width=125&height=51&name=GGMS%20White%20Logo.png "GGMS Logo")](https://www.ggms.com) - Solutions - Core Platform - How GGMS Works - IDX Websites - GGMS CRM - Marketing Services - [Google Ads](https://www.ggms.com/services/search-campaigns) - Meta Ads - [Display Ads](https://www.ggms.com/services/display-ads) - [Property Promoter](https://www.ggms.com/services/property-promoter) - CRM Integrations - Sierra Interactive - Follow Up Boss - SureSend - [Pricing](https://www.ggms.com/pricing) - [Testimonials](https://www.ggms.com/testimonials) - [Webinars](https://www.ggms.com/webinars) - [Blog](https://blog.ggms.com) [+1 (727) 489-4467](tel:+17274894467) [Discovery Call](https://www.ggms.com/schedule-call) [Login](https://crm.ggms.com/) [Book a Call](https://www.ggms.com/schedule-call) # How Facebook Video Ads Outperform Organic Reach on Facebook Learn how video ads reach a larger audience, increase engagement, and drive conversions compared to organic reach on Facebook. ![](https://blog.ggms.com/hubfs/How%20Facebook%20Video%20Ads%20Outperform%20Organic%20Reach%20on%20Facebook.png) #### Published on Mar 28, 2023 #### [Written by Diana Holycross](https://blog.ggms.com/author/diana-holycross) Category #### [Facebook Marketing](https://blog.ggms.com/tag/facebook-marketing) ![How Facebook Video Ads Outperform Organic Reach on Facebook](https://blog.ggms.com/hs-fs/hubfs/How%20Facebook%20Video%20Ads%20Outperform%20Organic%20Reach%20on%20Facebook.png?width=1200&height=630&name=How%20Facebook%20Video%20Ads%20Outperform%20Organic%20Reach%20on%20Facebook.png) Social media has become crucial for businesses to reach their target audience and increase brand visibility. Facebook, in particular, is one of the largest social media platforms, with over 2.8 billion active users. However, Facebook's organic reach has significantly decreased over the years, making it more challenging for businesses to reach their audience. Facebook video ads provide a more effective solution to this problem. In this article, we will discuss why video ads on Facebook outperform organic reach. ## Larger Reach with Targeted Demographics One of the most significant benefits of Facebook video ads is their ability to reach a larger audience. The platform allows businesses to target specific demographics, interests, and behaviors, ensuring their ad reaches the right people. This is crucial for companies, as it increases the chances of their message being seen and remembered. Getting a vast audience also means your brand is more likely to receive positive exposure and grow its following. [via GIPHY](https://giphy.com/gifs/masterclass-0jU6O3r16MfOsKJVzo) ## Higher Engagement with Video Content Facebook video ads have higher engagement rates than other ads, making them a more effective way to reach and interact with your target audience. Video content is more engaging and interactive, which increases the chances of users watching and interacting with the ad. This higher engagement rate also helps to build brand awareness and increase conversions, making video ads a crucial part of any marketing strategy. We highly recommend putting yourself on your social media platforms to create a sense of connection with your audience. ## Better Storytelling and Increased Conversions Video ads provide a better platform for storytelling, which is crucial for building brand awareness and increasing conversions. Businesses can showcase their products or services creatively and engagingly, helping to build trust and credibility with their audience. The interactive nature of video ads also makes them more effective at driving conversions than other ads. By providing a more engaging experience, video ads help to build trust and credibility with their audience, making it easier to convert viewers into customers. [via GIPHY](https://giphy.com/gifs/NRDC-climatechange-storytelling-nrdc-iKFtytThpmnPSGSzBY) ## The bottom line... Facebook video ads provide a more effective way for businesses to reach their target audience and achieve their marketing goals. With higher engagement rates, better storytelling, and increased conversions, video ads outperform organic reach on Facebook.  Consider incorporating video ads into your Facebook marketing strategy to increase brand visibility and drive business results. With the ability to reach a larger audience and target specific demographics, interests, and behaviors, video ads provide a powerful tool for businesses to grow their brand and achieve their goals. 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