--- title: Get the Right Alert, on the Right Channel, at the Right Moment description: GGMS CRM's new Notification Preferences let real estate agents choose what they're alerted about and how, via Email, SMS, In-App, or Browser. Never miss a hot lead. image: https://blog.ggms.com/hubfs/ggms-03-notification-preferences@3x.png --- [Skip to content](https://blog.ggms.com/ggms-crm-notification-preferences#main-content) [![GGMS Logo](https://blog.ggms.com/hs-fs/hubfs/GGMS%20White%20Logo.png?width=125&height=51&name=GGMS%20White%20Logo.png "GGMS Logo")](https://www.ggms.com) - Solutions - Core Platform - How GGMS Works - IDX Websites - GGMS CRM - Marketing Services - [Google Ads](https://www.ggms.com/services/search-campaigns) - Meta Ads - [Display Ads](https://www.ggms.com/services/display-ads) - [Property Promoter](https://www.ggms.com/services/property-promoter) - CRM Integrations - Sierra Interactive - Follow Up Boss - SureSend - [Pricing](https://www.ggms.com/pricing) - [Testimonials](https://www.ggms.com/testimonials) - [Webinars](https://www.ggms.com/webinars) - [Blog](https://blog.ggms.com) [+1 (727) 489-4467](tel:+17274894467) [Discovery Call](https://www.ggms.com/schedule-call) [Login](https://crm.ggms.com/) [Book a Call](https://www.ggms.com/schedule-call) # Get the Right Alert, on the Right Channel, at the Right Moment GGMS CRM's new Notification Preferences let real estate agents choose what they're alerted about and how, via Email, SMS, In-App, or Browser. Never miss a hot lead. ![](https://blog.ggms.com/hubfs/ggms-03-notification-preferences@3x.png) #### Published on Jun 24, 2026 #### [Written by Mike Gallagher](https://blog.ggms.com/author/michael-gallagher) Category #### [Real Estate CRM Notifications](https://blog.ggms.com/tag/real-estate-crm-notifications) ## Introducing Notification Preferences in GGMS CRM In real estate, timing is the whole game. A buyer who saves a listing at 9:14 PM is telling you something, and the agent who reaches out first usually wins the conversation. But staying on top of every signal used to mean either drowning in alerts or missing the ones that mattered. That changes today. We've rolled out **Notification Preferences** in GGMS CRM: a single place to decide exactly *what* you get notified about and *how* you hear about it. No more all-or-nothing. You're in control, down to the individual event and channel. ## Four ways to stay in the loop Start by choosing where your notifications show up. Turn on as many channels as fit how you work: - **Email**: sent to the email address on your account. - **SMS**: a text to your registered phone number, for the moments you can't afford to miss. - **In-App**: collected under the bell icon in the top bar, ready whenever you check in. - **Browser**: pops onto your screen when GGMS is open in a tab but you're working somewhere else. Most agents mix and match: SMS for the truly time-sensitive stuff, in-app for everything else. It's your call. ## Notifications built around how agents actually work Once you've picked your channels, decide which events matter to you. Topics are grouped into clear categories, and you can set the channel for an entire group or fine-tune a single event. **General** keeps you on top of your pipeline: a **New Lead** entering the system, a **Form Submission** from a capture form, and lead reassignments whether one is coming **to** you or moving **away** from you. **Communication** makes sure conversations never slip through the cracks: an **Inbound Phone Call** to your tracking number, an **Inbound SMS**, or a **Received Voicemail**. **Behavioral** is where GGMS really earns its keep. These are the buyer-intent signals that tell you a contact is heating up: when someone **Saves a Listing**, **Shares a Listing**, sends a **Request for More Info**, or submits a **Schedule Showing Request**. A saved or shared listing is one of the strongest "I'm interested" signs a contact can give you, and now you'll know the moment it happens. **Tasks** keeps your day on track, starting with alerts when a **Task is Assigned** to you. ## You decide the noise level The heart of the feature is the topic grid. For every event, you choose which channels fire, so the high-priority signals can hit your phone while the routine ones quietly land in-app. A few touches make setup fast: - **Turn on all topics** to switch everything on at once, then trim back what you don't need. - **Search topics** to jump straight to a specific event. - **Expand or collapse** categories to keep the page tidy. And because preferences are tied to your individual account, your setup is yours alone. Your teammates configure theirs to match how *they* work. ## More on the way We're already building the next wave of signals. Coming soon: **Viewed Property X Times** (so you'll know when a contact keeps circling back to the same listing), **Task is Due** and **Task Missed** reminders, and a whole new **Re-engagement** category to help you reconnect with contacts who've gone quiet. ## Set it up in two minutes 1. Head to **Notification Preferences** in your account settings. 2. Under **How you get notified**, switch on the channels you want: Email, SMS, In-App, Browser. 3. Under **What you get notified about**, expand each category and set your channels per topic, or hit **Turn on all topics** to start broad. 4. Click **Save Preferences**, and you're done. That's it. The next time a buyer saves a listing or a hot lead hits your pipeline, GGMS will reach you exactly the way you asked it to, so you can do what you do best: respond first and close. 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