--- title: Accountability in Sierra Interactive with GGMS description: Accountability changes as the technology to track lead engagement changes. The old-school dumb dialing is a thing of the past when you have a GGMS-powered Sierra Interactive System! image: https://blog.ggms.com/hubfs/Blog%20Post%20-%20Canva%20Template%20(15).png --- [Skip to content](https://blog.ggms.com/accountability-in-sierra-interactive-with-ggms#main-content) [![GGMS Logo](https://blog.ggms.com/hs-fs/hubfs/GGMS%20White%20Logo.png?width=125&height=51&name=GGMS%20White%20Logo.png "GGMS Logo")](https://www.ggms.com) - Solutions - Core Platform - How GGMS Works - IDX Websites - GGMS CRM - Marketing Services - [Google Ads](https://www.ggms.com/services/search-campaigns) - Meta Ads - [Display Ads](https://www.ggms.com/services/display-ads) - [Property Promoter](https://www.ggms.com/services/property-promoter) - CRM Integrations - Sierra Interactive - Follow Up Boss - SureSend - [Pricing](https://www.ggms.com/pricing) - [Testimonials](https://www.ggms.com/testimonials) - [Webinars](https://www.ggms.com/webinars) - [Blog](https://blog.ggms.com) [+1 (727) 489-4467](tel:+17274894467) [Discovery Call](https://www.ggms.com/schedule-call) [Login](https://crm.ggms.com/) [Book a Call](https://www.ggms.com/schedule-call) # Accountability in Sierra Interactive with GGMS Accountability changes as the technology to track lead engagement changes. The old-school dumb dialing is a thing of the past when you have a GGMS-powered Sierra Interactive System! ![](https://blog.ggms.com/hubfs/Blog%20Post%20-%20Canva%20Template%20(15).png) #### Published on Dec 30, 2022 #### [Written by Diana Holycross](https://blog.ggms.com/author/diana-holycross) Category #### [GGMS](https://blog.ggms.com/tag/ggms) Accountability changes as the technology to track lead engagement changes. The things you used to track might differ from the key indicators of successful conversion in this changing market. The old-school dumb dialing is a thing of the past when you have a GGMS-powered Sierra Interactive System!  > **The Incredible GGMS System** > > *“The new system that GGMS implemented is incredible. It's basically like an artificial intelligence book in the background that just figures out everything we're supposed to be doing and when we're supposed to be doing it. The filters tell you exactly what you need to do, when you need to do it, and to whom you need to do it. It's fantastic.”* > > *-* **Ryan Ward, Real estate team leader and GGMS customer** # **GGMS Provides Instant Accountability for Real Estate Team Leaders** GGMS delivers a system of accountability that brokers, team leaders, and single agents can use to keep their focus on specific, targeted leads in their database.  GGMS scans your database daily and uses text, email, and social media retargeting ads to trigger new lead activity. When a lead engages with your content, GGMS auto-assigns tasks, which notifies you and your agents. The agent's job is to complete the tasks during the window of opportunity. The team leader’s job is to hold their team accountable for their tasks using the ‘Tasks Due Today’ and ‘Task Past Due’ filters. Using GGMS’ targeted tasks, expectations and processes are clear for the agent and the team leaders.  Since targeted tasks are based on lead activity, they provide a more productive daily workflow. Instead of ‘dumb dialing,’ agents are engaging with the leads that are engaging with your website.  # **What Are The Pain Points of Lead Conversion?** Lead conversion is the most challenging aspect of running a real estate brokerage. To develop a program that helps your business convert leads, you must begin by addressing your **pain points. ** Take a look at how GGMS tackles a few of the main pain points associated with lead conversion in Sierra Interactive.  - **Organization** - Combining all your digital communication efforts across all platforms into one single palace, your CRM. Allowing agents to work smarter, not harder.  - **Time management** and creating a work/life balance (for agents and team leaders) - **Accountability -** GGMS provides instant accountability for the things that matter most  - **Follow-up and Lead nurture** - A follow-up system should be more than text and email.  - **Implementation** - The GGMS system implements all of the recommendations you are receiving from industry experts.  [![Diana Holycross](https://app.hubspot.com/settings/avatar/51fb2340f14e60c1c931013f0a94013f)](https://blog.ggms.com/author/diana-holycross) ### [Diana Holycross](https://blog.ggms.com/author/diana-holycross) Operations Assistant, GGMS ![Elements Image](https://f.hubspotusercontent10.net/hubfs/8768169/Elements/Theme/email_subscribe_2.svg) ## Subscribe to our newsletter Lorem ipsum dolor sit amet, consectetur adipiscing elit. Semper neque enim rhoncus vestibulum at maecenas. 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