As a real estate agent, seeking new business constantly is essential; referrals are a great way to do that. However, simply asking for a referral isn't always enough. You want to ensure that your referral request is engaging and effectively conveys the value of your services.
The video scripts in this article help you effectively reach out to past clients and sphere of influence contacts and ask for referrals professionally, personally, and engagingly.
Script 1: "Thank you for choosing me as your real estate agent."
Hi [Name],
I hope this message finds you well. I just wanted to reach out and say a big thank you for choosing me as your real estate agent. It was such a pleasure working with you and I'm grateful for the opportunity to have helped you buy or sell your home.
I'm reaching out because I'm always looking to grow my business and one of the most effective ways to do that is through referrals. If you have any friends, family, or colleagues who are thinking about buying or selling a home, I would greatly appreciate if you could refer them to me.
Thank you again for your business and I hope to hear from you soon.
Best regards,
[Your Name]
Script 2: "Happy anniversary!"
Hi [Name],
I hope this message finds you well. Can you believe it's been [X] years since we worked together on your home purchase/sale? Time flies!
I just wanted to reach out and say happy anniversary. It's been a pleasure staying in touch with you over the years and seeing how much your home has meant to you.
As you may know, I'm always looking to grow my business and one of the most effective ways to do that is through referrals. If you have any friends, family, or colleagues who are thinking about buying or selling a home, I would greatly appreciate if you could refer them to me.
I pride myself on providing top-notch service and I'm confident that I can help anyone you refer to me find their dream home or sell their property for top dollar.
Thank you for being such a great client and I hope to hear from you soon.
Best regards,
[Your Name]
Script 3: "Introducing my new team member."
Hi [Name],
I hope this message finds you well. I just wanted to reach out and introduce you to my new team member, [Name]. [He/She] is a highly skilled real estate agent and I'm confident that [he/she] will be able to provide top-notch service to any clients [he/she] works with.
I'm reaching out because I'm always looking to grow my business and one of the most effective ways to do that is through referrals. If you have any friends, family, or colleagues who are thinking about buying or selling a home, I would greatly appreciate if you could refer them to me or my team.
Thank you for your continued support and I hope to hear from you soon.
Best regards,
[Your Name]
Script 4: "Thinking about a move?"
Hi [Name],
I hope this message finds you well. I just wanted to reach out and see if you or anyone you know is thinking about making a move. Whether it's a new home for a growing family, a downsizing for retirement, or just a change of scenery, I'm here to help.
I'm reaching out because I'm always looking to grow my business and one of the most effective ways to do that is through referrals. If you have any friends, family, or colleagues who are thinking about buying or selling a home, I would greatly appreciate if you could refer them to me.
I pride myself on providing top-notch service and I'm confident that I can help anyone you refer to me find their dream home or sell their property for top dollar. With [X] years of experience in the real estate industry and a strong track record of satisfied clients, you can trust that I have the knowledge and skills to guide you through the process smoothly and successfully.
Thank you for considering me for your real estate needs and I hope to hear from you soon.
Best regards,
[Your Name]
Script 5: "Real estate market update."
Hi [Name],
I hope this message finds you well. I just wanted to reach out and share a quick update on the real estate market in [Your area].
As you may know, the market has been highly competitive over the past year with low inventory and high demand. However, this also means that it's a great time to sell if you're thinking about it. I'm confident that I can help you sell your home for top dollar and find a new property that meets all of your needs and wants.
I'm reaching out because I'm always looking to grow my business and one of the most effective ways to do that is through referrals. If you have any friends, family, or colleagues who are thinking about buying or selling a home, I would greatly appreciate if you could refer them to me.
Thank you for your time and I hope to hear from you soon.
Best regards,
[Your Name]
Whether you're thanking them for their business, celebrating an anniversary, introducing a new team member, offering assistance for a potential move, or providing a market update, these scripts provide a variety of approaches that can help you grow your real estate business through referrals.
